b-Sprouts | Incubator Program
B-SPROUTS: International Incubator & Accelerator to help entrepreneurs and start-ups sprout their ideas and businesses to flourish in their markets. B-Sprouts is based in Brussels at the heart of Europe, with aspirations to connect with and spread out to other cities around the world. Through B-Sprouts, international talent will be attracted to Brussels, exciting new companies are established and grown, as well as allow for growth of the local labour market with future-oriented jobs.
B-Sprouts, Incubator, Accelerator, start-ups, Brussels, Belgium
page,page-id-18859,page-template,page-template-full_width,page-template-full_width-php,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-3.3,side_area_uncovered,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Incubator Program

Greenhouse and Farm

The Greenhouse program is open to start-ups with as much complementary expertise as possible. It is required that the start-ups can realise the necessary technical and technological steps themselves and have the complementary expertise in terms of business development and market knowledge. A difference in international culture and background and diversity in men and women is a big plus.


The start-ups have a place to work from in co-working space The Farm in Brussels. B-Sprouts strongly supports cross-fertilization and sharing knowledge, experience and best practices with other start-ups in order to sprout and grow.

Time to Sprout

During the 3 months incubation time several workshops will be organized weekly. External experts will give these workshops. For the start-ups it is mandatory to attend. Twice during the 3 months period mentors will come and help you with all your questions. They will come from a different background and expertise and often have been through the same process of starting a company. So hands-on experience will be shared.







Chief Cross Fertilizer

Hugo Hanselmann

Prior to starting B-Sprouts, Hugo was the Global Director of Digital Connections of Anheuser-Busch InBev, Hugo was responsible for digital marketing worldwide. Working for one of the world’s top consumer product companies, he also set-up their innovation hub in Sillicon Valley to drive the digital innovation of the company. Prior, Hugo spent 11 years at Daimler where he rose to become senior manager of eBusiness as well as member of the Innovation Committee. Other notable past roles include interim CMO at Novero, a connected car technology provider. Currently he runs his own advisory business, HuHeHa, is part-time CMO at wejo Ltd and also I-COM Global Board Member and Advisory Board Member DMI.

Chief People Connector

Florence Hoevers

Before starting B-sprouts Florence worked in the Recruitment Industry. She worked for YACHT, a subsidiary of Randstad, and later as a freelancer for Fase5 and Legal Forces. She has a proven track record in successfully bringing companies and candidates together. Before she worked as a business lawyer for a subsidiary of AEGON insurances. As president of the school board she was responsible for leading the board through the challenges they had to face. In 2013 the Dutch Government announced that the subsidies to Dutch schools abroad would cease. It was their duty and they succeeded to make sure that without these subsidies the school would have a strong and healthy financial base for the future. Currently she has her own company FloFlex Consultancy & Coaching.